(6) versions of the Glossy Wrap of amNewYork were distributed for (4) hours during the morning commute by street promoters in 3 high traffic areas – Grand Central, Penn Station, Union Square. Promoters were outfitted in USA t-shirts.
A combination of Front Cover Strip & Back Cover Ads (20) Level 2 Street Promoters dressed in bridal gowns in (4) key high traffic areas including, Union Square,Grand Central Station, Park Ave and 23rd St and
(100,000) copies of the Heineken 8-page Guide were handed out on the streets of New York over 12 days of the Tribeca Film Festival.
Glossy Cover Wrap doubling as cheer signs for ING NYC Marathon around full run of newspaper and distributed by Street Teams along the marathon route. Promoters were outfitted in Poland Springs branded jackets.
Oxygen – Running Russell Simmons
Full run of newspaper Glossy Cover Wrap promoting Oxygen’s program “Running Russell Simmons”. Level 2 Promoters outfitted in Russell Simmons brand clothing distributed the paper at key transit hubs through out Manhattan.
Custom amNewYork publication for HBO’s True Blood. “VamP” 8 page edition was inserted in the paper and additional copies were distributed as stand alone publication in the evening (when the vampires are out). The edit and advertsing imeresed readers in a vampire takeover.